A Revolution In American HiFi

Zu products are designed and manufactured in Ogden, Utah—real innovation requires original production—deeply anchored in applied physics, common sense, and attentive listening. Zu’s efforts to make playback real and accessible are realized in its loudspeaker and cable products which use original concepts and engineering to restore aliveness and fidelity in playback.

Correct cable design is rooted in electrodynamics and not special sauces, fancy secret boxes or conductors that have been hand assembled atom by atom. Zu products perform, offer sincere value and are priced to reflect genuine economics and not arbitrary whims. With Zu, voices sound human, instruments are genuine, impact and resolution of musical details are consistent from extended treble through deep bass. Zu is about tone, texture, and realism. Performers are located where intended in the stereophonic event. Captured color and shading is unmasked and music becomes alive and compelling. Together or apart, Zu cables and loudspeakers take you back to a time when there was urgency about music, and music was the centerpiece in your life.