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Zu uses original designs that solve difficult problems in innovative and cost effective ways. Ingenuity in design, manufacturing and marketing enables us to create products that perform at the highest level but remain reasonably priced. Zu refuses to sacrifice quality, even in its entry level products. This ensures a lifetime of trouble free operation, pride in ownership, and lasting customer value.
Zu also gives you choice. Zu’s in-house finishing systems give customers the option of selecting any color, effect, optical quality or foreground in finish of loudspeakers. And because we control all aspects of build, including finish, we can ensure your original masterpiece is completed to perfection and shipped within four weeks, provided of course demand isn’t exceeding supply, we do have that problem from time to time.
Decisions at Zu are guided by experience, understanding, honesty; placing the customer first determines action. Zu’s business model is based on servicing the end-user directly, and leans heavily on word of mouth and market involvement for promotion. Zu is creating a reputation of trust through quality customer service and products that exceed expectations. Honesty and performance drive every decision.
Zu finds real solutions for underlying problems, and does so through physics, innovation, and the use of highly developed materials; and makes their combination repeatable through high-precision manufacturing. Within Zu you will find a very resourceful group of innovators who genuinely care about the customer’s complete satisfaction. You can feel we sincerely believe that if we create the best products possible, back them up, and price them honestly, that the market will see it and success will follow. 
Disk Union Tokyo shop, basement. 2004
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